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New and powerful serums for all skin issues

Serum Superheroes
Tackle any skin issue with powerful serums. Scroll to find out about different serums for different needs.
Brightening
Get a glowy complexion & tackle uneven skin tone with a vitamin c serum from SOME BY MI.
Whitening
Deal with sun spots, age spots, and hyper-pigmentation with a premium multi-functioning serum with Niacinamide from Klavuu.
Elasticity & Firming
Enhance elasticity and skin resilience with an award-winning firming serum with mushroom collagen from THE PLANT BASE.
Anti-wrinkle
Iron out fine lines & wrinkles with a star ingredient - vitamin a - contained in this serum by Ottie.
Hydrating
Hyaluronic acid is the ingredient to look out for when you have dehydrated skin. This award-winning serum by Isntree is the best.
Repairing
Damaged & sensitized skin needs a serum that will help build the skin's protective barrier with mild yet effective ingredients, like snail mucin in this serum by SOME BY MI.
Balancing
Oily skin needs as much hydration as any other. Choose this serum with fermented ingredients from iUNIK to help re-balance your skin's oil-water content.
Acne-fighting
The award-winning serum by SOME BY MI with AHA, BHA & PHA helps fight acne and spots while maintaining the skin's moisture.
All-round anti-aging
If you are looking for a multi-tasking anti-aging serum full of potent ingredients then look no further than this one by MISSHA.
Moisturizing
Dry, parched skin will benefit from a lightweight oil like this one from Huxley, which contains prickle pear extracts.
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Easy Skincare Routine for Every Skin Type

There are several skin types and often our skin combines characteristics from a few of them. Here we have created 7 different skincare routines for all skin types to help you choose the right products based on your own skin type. Scroll down to find your specific skin type and the products we recommend, as well the sequence with which you use them.

NORMAL SKIN

Normal skin is well-balanced skin (not too oily, not too dry). So you experience few to no blemishes, no sensitivity, no visible pores, and balanced hydration levels. As far as skincare products go, you can use pretty much everything and experiment to find what products work to keep your skin’s condition.

OILY SKIN

Oily skin has an over-production of oil/sebum. Typical characteristics include shininess, excess oil, large and visible pores, blackheads and whiteheads, and occasional acne. If you have oily skin you need to avoid using heavy oils on your skin and choose non-comedogenic products. Your goal is to cleanse properly and use products that balance oil production and moisturize the skin.

DRY SKIN

Dry skin lacks moisture and lipids and is a result of lack of oil production. Your skin will look pale, occasionally red, and feel tight, dry, and flaky. Sometimes, it may also itch. Dry skin is also sensitive to environmental factors, e.g. sun exposure, wind, cold temperature etc. It is more prone to lines and wrinkles. Your top priority will be to add moisture and use products that reinforce the skin’s natural moisture barrier to prevent moisture loss and future aging.

COMBINATION SKIN

Combination skin can be normal/dry or normal/oily. We recommend that you follow the skincare routine for dry skin if you have normal/dry skin and the routine for oily skin if you have normal/oily skin.

SENSITIVE SKIN

Also called reactive skin, it is sensitive to environmental factors and your psychological status. Your skin is sensitive to the touch, becomes red easily, is often itchy, has uneven texture and dry patches, and is easily irritated for example after taking a shower, when it comes in contact with water, or when you use harsh skincare. People with rosacea and/or allergies often have sensitive skin. Your primary goal is to keep your skin well hydrated using simple, hypoallergenic, and mild products suitable for sensitive skin.

ACNE SKIN

Acne skin is often troubled with blemishes, whiteheads, and blackheads. Acne is not a skin type per se as it can be present in all other skin types, predominantly in oily skin. Many factors can cause acne and it is important to consult your dermatologist if you have cystic or severe forms of acne that are chronic. Your skincare needs to be simple, tailored to address all the issues that can be caused by acne: pimples, inflammation, redness, dryness, itchiness, and sensitivity.

AGING SKIN

We define (anti)aging skin as skin that shows the first signs of aging, including fine lines and wrinkles, and the start of loss of elasticity (people in their mid 30s to late 40s). Your main priority will be to use anti-aging skincare that helps fade fine lines, provides intense hydration, provides anti-oxidant benefits, and plump the skin; everything you need to do to delay the aging process!

MATURE SKIN

If you are 50 or over then your skin can be defined as mature. At this age, skin has lines and some deep wrinkles, loss of elasticity, and potentially aging/sun spots. The goal is to restore some youthfulness to the skin with products that smooth out wrinkles, enhance collagen production for improved elasticity, and reduce hyper-pigmentation, while also providing the necessary moisture (mature skin tends to become dry).

The above are recommended skincare routines for every skin type. Feel free to use products from other categories, according to your own personal needs. Remember, there are no rules in skincare. Just what works for you and your skin.

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Quarantine Beauty: At-home facial

The current quarantine situation has got us spending most, if not all, of our time at home. This means that we now have all the time in the world to take care of our selves physically and mentally. In this post series, we will help you fill in those long hours of boredom with tips and tricks on how to up your beauty care to professional levels. We will be focusing on skincare, haircare, bodycare, and even mental health and how you can get through these tough times feeling stronger and looking gorgeous!

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Learn Your Ingredients – Hyaluronic Acid

Unless you’ve been living under a rock, you’ve probably heard about this much-hyped skincare ingredient. Its miraculous water-holding abilities makes it one of the best ingredients to include in your skincare. Read on to find out more about its benefits.