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What is so special about Asian beauty?

You will probably be wondering why you should even consider incorporating Asian beauty products into your daily skincare routine. Well, there are many special features of Asian beauty that we, here at Kawaii Beautyland, love so much.

1. For Asian women (and men for that matter) it is all about skincare. They are obsessed with their skin and how fresh and radiant it looks. They maximize their skincare so that make up doesn’t have to work so hard! One key step in pursuing healthy skin is cleansing. Asian women never go to bed with make up on and neither should you. Cleansing your skin should be your number one priority. Ideally, you should clean your face day and night using a gentle cleanser. Shiseido’s famous Senka Perfect Whip Cleansing Foam produces a satisfying lather but also contains moisturizing ingredients that do not strip the skin of its natural oils. It is the perfect daily cleanser to incorporate into your skincare routine and lasts such a long time.

Shiseido – Senka Perfect Whip Cleansing Foam

2. Asian beauty is all about prevention rather than treatment of skincare problems. In the West, we search for products that will help us deal with existing skincare issues like wrinkles, sun spots, or acne and we are late to do so. In Asian countries, people start taking care of their skin very early and build an exhaustive skincare regimen by the time they reach their 30s. We are talking 10-step skincare routines here people (more on that in another post)! The most essential weapon in their arsenal against skin aging is sunscreen. Although we love the sun here in Cyprus, it has harmful UVA and UVB rays that cause premature skin aging among other more serious conditions. It is important that you incorporate a good sunscreen in your daily skincare routine to avoid dealing with wrinkles and sun spots later in life. Preferably, choose a sunscreen with SPF30 and above, which protects against 97% of the sun’s rays. Kao’s Biore UV Aqua Rich Watery Essence SPF 50 PA++++ is the best-selling sunscreen from Japan, loved by beauty bloggers everywhere, but not easily available in the West. We love it here at Kawaii Beautyland and we want you to have the chance to try it!

Kao – Biore UV Aqua Rich Watery Essence SPF 50 PA++++

3. Japanese and Korean brands invest money in researching innovative ingredients that we have never even heard of. A prime example is the use of snail mucin. Yes, you read that right. That is snail slime, or snail secretion filtrate as it is called in the Asian beauty industry. The use of this strange ingredient has its roots in Ancient Greece. Snail secretion filtrate contains a number of helpful components such as allantoin, elastin, collagen, glycolic and hyaluronic acid, all beneficial to the skin. This ingredient undergoes thorough sterilization and processing before it is put into skincare, so don’t worry about applying raw snail mucin on your face! Products containing this miraculous ingredient help skin retain its moisture and plumpness. Why not give it a try?


SCINIC – Snail Matrix Eye Cream

4. Make up in Asia is used as a way to enhance one’s natural beauty rather than cover imperfections. It is not about heavy foundation or an overdrawn eyebrow. The Asian skincare industry coined the terms BB, CC, and EE cream as another way of saying light/natural coverage or “your skin but better”. Asian women prefer their skin to be radiant and glowy not matte. The humidity is Asian countries means that what they use as a base needs to be able to control oil and sebum, maintain the skin’s moisture, while also providing a healthy glow! Bonus if it has SPF properties too! Tough job but not at all impossible. Couple that with a nice flick on the eyes using a long lasting eyeliner and a touch of “kawaii” lips and you are good to go.


Holika Holika – Holi Pop BB Cream SPF30 PA++


Etude House – Oh M’Eye Line


Peripera – Ink The Velvet

5. Finally, other than perfect skin and natural make up, Asian beauty is all about baby soft hair. Have you seen how shiny Asian women’s hair is? Enter tsubaki or Japanese camellia oil. This oil is a rich source of Palmitic and Omega-6 Linoleic fatty acids and it’s full of anti-oxidants. It can be used all over the face and body but its benefits for hair are noteworthy. Japanese women apply tsubaki oil after washing their hair as a leave-in moisturizer and as a deep treatment mask once a week. We fell in love with KUROBARA’s Pure Tsubaki Camellia Oil‘s many uses. Plus, it is organic!


KUROBARA – Pure Tsubaki Camellia Oil

Well, we hope that we have made our case for incorporating Asian beauty into your life. The amazing benefits, the innovative and effective ingredients and the research to back them, plus cute packaging and affordable prices is what we love most about Asian beauty. Go ahead and try it yourself and join our Asian beauty fun club!